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Services overview

As an internationally operating, independent consulting company in the commercial area of sports, we support our clients in the areas of business development, commercial rights and major sporting events.

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Others about us

“The cooperation with mm sports was very structured and result-oriented throughout the entire project. The high level of digital know-how within the team and the extensive knowledge transfer into our organisation should be highlighted. Through Digital Asset Consulting, we were able to achieve an important improvement in digital commercialisation, not only for us but also for the first and second division clubs.”

Victor vom Kolke
 Managing Director Hockey Bundesliga, former Managing Director Marketing & Cooperations Handball-Bundesliga GmbH

“FIFA’s biggest experiential marketing platform, the FIFA Fan Festival™ has grown from strength to strength thanks to our collaboration with mm sports. Their constant drive for excellence and capacity to challenge the status quo is unmatched and working with them brings out the best both in my FIFA team and our internal and external stakeholders.”

Gerdine Lindhout
FIFA Head of Marketing Operations & Event Promotion

“With mm sports we had a strong partner on board, who has set new impulses within digital commercialisation at VfL. The team is highly competent and works in an extremely structured and solution-oriented manner. The Digital Asset Consulting project was a successful way of reacting to current industry developments.”

Michael Meeske
Managing Director VfL Wolfsburg

“A professionally organised, highly competent and solution-oriented team! At the same time they are faithful and dedicated.”

Stefan Schwarzbach
CEO DSV Marketing GmbH

“Stefan and Gregor are real professionals in their fields and difficult to beat as a team – it´s great to approach challenges with them.”

Stefan Reuter
Former Managing Director Sport FC Augsburg, World Cup Winner 1990

More customer feedback

mm sports

We are an internationally operating, independent consulting company in the commercial area of sports.

Together with our clients, we develop new business fields in sports marketing, support rights holders in the exploitation of marketing and media rights and create new digital marketing opportunities. For many years, we have been advising our clients from the bidding phase through the conception to the organisation and successful implementation of major sporting events.

Our team

The mm sports team stands for passion and creativity as well as many years of experience in the creation and activation of sports marketing activities across different sports.

Gregor Lentze

Stefan Schuster

Daniel Battistel

Daniel Koch

See the whole team

References

German Handball Federation (DHB) – World Championship events 2023, 2025, 2027 and 2029

German Ice Hockey Federation (DEB): Bid for the 2027 IIHF Ice Hockey World Championship

FIFA Fan Festival™ – FIFA World Cup 2022 & FIFA Women’s World Cup 2023

See all references

Client feedback

“FIFA’s biggest experiential marketing platform, the FIFA Fan Festival™ has grown from strength to strength thanks to our collaboration with mm sports.

Their constant drive for excellence and capacity to challenge the status quo is unmatched and working with them brings out the best both in my FIFA team and our internal and external stakeholders.”

“With mm sports we had a strong partner on board, who has set new impulses within digital commercialisation at VfL. The team is highly competent and works in an extremely structured and solution-oriented manner. The Digital Asset Consulting project was a successful way of reacting to current industry developments.”

“We are looking forward to the Handball European Championship 2024 – and we would also like to thank the mm sports team, who supported us with great commitment and competence in designing and presenting our application to the EHF Congress.”

“The successful cooperation with mm sports is based on their highly professional sponsorship and marketing competence and know-how. Due to many years of a personal and trustful relationship with the mm sports management, we were glad to develop together the „connected badge“ as a unique innovation in the successful marketing of the FC Schalke 04 shirt sleeves. We will for sure continue to relying on the expertise of Stefan, Gregor and their team in the future.”

“The cooperation with mm sports was very structured and result-oriented throughout the entire project. The high level of digital know-how within the team and the extensive knowledge transfer into our organisation should be highlighted. Through Digital Asset Consulting, we were able to achieve an important improvement in digital commercialisation, not only for us but also for the first and second division clubs.”

“Digital Asset Consulting led to the next step in the digital commercialisation process. The cooperation with mm sports was always very cooperative and goal-oriented. The project has also helped us to simplify internal processes and promote the dialogue between the different departments. We benefited greatly from the clear project structure and the high digital competence of the team!”

“A professionally organised, highly competent and solution-oriented team! At the same time they are faithful and dedicated.”

“A clear view what is achievable, convincing expertise, appealing appearance and professional handling of sensitive issues make the team of mm sports a valuable partner for our engagement within the sports sector.”

“I like working with mm sports as the company has a great mix of very experienced individuals from different areas of the sports marketing business. Furthermore, they have a solution-oriented approach to issues, coupling creativity with a wide network of contacts to really make things happen.”

“From the first negotiations till the final draft and the activation of HTC´s engagement in UEFA Champions League/Europa League a very professional, trustful und successful cooperation. Always competent, flexible and quick to implement. I could not imagine any better partner for such matters.”

“The increasing competition in the sports market and in particular the needs of larger companies lead us to look for support of specialized and experienced experts like mm sports, supporting us in the creation of client-specific marketing concepts, rights packages and business models.”

“The mm sports team has always supported us fast and practical, and since many years I appreciate Daniel Battistel. We look forward to our further collaboration.”

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