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Services overview

As an internationally operating, independent consulting company in the commercial area of sports, we support our clients in the areas of business development, commercial rights and major sporting events.

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Others about us

“The cooperation with mm sports was very structured and result-oriented throughout the entire project. The high level of digital know-how within the team and the extensive knowledge transfer into our organisation should be highlighted. Through Digital Asset Consulting, we were able to achieve an important improvement in digital commercialisation, not only for us but also for the first and second division clubs.”

Victor vom Kolke
 Managing Director Hockey Bundesliga, former Managing Director Marketing & Cooperations Handball-Bundesliga GmbH

“Digital Asset Consulting led to the next step in the digital commercialisation process. The cooperation with mm sports was always very cooperative and goal-oriented. The project has also helped us to simplify internal processes and promote the dialogue between the different departments. We benefited greatly from the clear project structure and the high digital competence of the team!”

Eike Humpert
Head of Digitalisation VfL Wolfsburg

“With mm sports we had a strong partner on board, who has set new impulses within digital commercialisation at VfL. The team is highly competent and works in an extremely structured and solution-oriented manner. The Digital Asset Consulting project was a successful way of reacting to current industry developments.”

Michael Meeske
Managing Director VfL Wolfsburg

“A professionally organised, highly competent and solution-oriented team! At the same time they are faithful and dedicated.”

Stefan Schwarzbach
CEO DSV Marketing GmbH

“Stefan and Gregor are real professionals in their fields and difficult to beat as a team – it´s great to approach challenges with them.”

Stefan Reuter
Managing Director Sport FC Augsburg, World Cup Winner 1990

More customer feedback

mm sports

We are an internationally operating, independent consulting company in the commercial area of sports.

Together with our clients, we develop new business fields in sports marketing, support rights holders in the exploitation of marketing and media rights and create new digital marketing opportunities. For many years, we have been advising our clients from the bidding phase through the conception to the organisation and successful implementation of major sporting events.

Our team

The mm sports team stands for passion and creativity as well as many years of experience in the creation and activation of sports marketing activities across different sports.

Gregor Lentze

Stefan Schuster

Daniel Battistel

Daniel Koch

See the whole team

References

FIFA Fan Festival™ – FIFA WC 2006, 2010, 2014, 2018 and 2022

German Handball Federation: World Championship events 2023, 2025, 2027

Football Fans in Training – a project of the German Cancer Aid (Deutsche Krebshilfe)

See all references

Client feedback

“With mm sports we had a strong partner on board, who has set new impulses within digital commercialisation at VfL. The team is highly competent and works in an extremely structured and solution-oriented manner. The Digital Asset Consulting project was a successful way of reacting to current industry developments.”

“We are looking forward to the Handball European Championship 2024 – and we would also like to thank the mm sports team, who supported us with great commitment and competence in designing and presenting our application to the EHF Congress.”

“The successful cooperation with mm sports is based on their highly professional sponsorship and marketing competence and know-how. Due to many years of a personal and trustful relationship with the mm sports management, we were glad to develop together the „connected badge“ as a unique innovation in the successful marketing of the FC Schalke 04 shirt sleeves. We will for sure continue to relying on the expertise of Stefan, Gregor and their team in the future.”

“The cooperation with mm sports was very structured and result-oriented throughout the entire project. The high level of digital know-how within the team and the extensive knowledge transfer into our organisation should be highlighted. Through Digital Asset Consulting, we were able to achieve an important improvement in digital commercialisation, not only for us but also for the first and second division clubs.”

“Digital Asset Consulting led to the next step in the digital commercialisation process. The cooperation with mm sports was always very cooperative and goal-oriented. The project has also helped us to simplify internal processes and promote the dialogue between the different departments. We benefited greatly from the clear project structure and the high digital competence of the team!”

“A professionally organised, highly competent and solution-oriented team! At the same time they are faithful and dedicated.”

“I like working with mm sports as the company has a great mix of very experienced individuals from different areas of the sports marketing business. Furthermore, they have a solution-oriented approach to issues, coupling creativity with a wide network of contacts to really make things happen.”

“A clear view what is achievable, convincing expertise, appealing appearance and professional handling of sensitive issues make the team of mm sports a valuable partner for our engagement within the sports sector.”

“The collaboration between mm sports and FIFA over more than 15 years on the widely successful FIFA Fan Fest project has been nothing short of excellent. The compact nature yet broad expertise of mm sports allows bespoke solutions on a wide range of topics to advance the objectives of any sports organisation. Despite our long term collaboration mm sports is always bringing innovative solutions to the table and never willing to rest with the status quo.”

“The increasing competition in the sports market and in particular the needs of larger companies lead us to look for support of specialized and experienced experts like mm sports, supporting us in the creation of client-specific marketing concepts, rights packages and business models.”

“An experienced team with focus on the essential; practical, quick and efficient.”

“The mm sports team has always supported us fast and practical, and since many years I appreciate Daniel Battistel. We look forward to our further collaboration.”

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