Stefan Schuster

Stefan Schuster is a pioneer in digital sports marketing with more than 25 successful years of experience in the global industry.

As a shareholder and member of the management of Kabel New Media GmbH/AG Hamburg, starting in 1994, he was centrally involved in the development of a small innovative hot shop into the first listed multimedia agency in Germany. As New Media Director and Head of Business Development and Sales of football’s world governing body FIFA between 2001 and 2007, he was responsible for the foundation of FIFA’s highly successful digital media, as well as for the development and distribution of FIFA’s first ever in-house commercial programme over a cycle of up to 4 FIFA World Cups. During this time, Stefan was in charge of sponsorship and rights sales worth more than US$ 2.5 billion.

In 2007 he founded the consultancy business of mm sports together with Gregor Lentze. For many years, he also contributes this expertise to his roles as strategic consultant to the Deltatre Group and as Chairman of the Supervisory Board of Sportec Solutions AG, a joint venture between DFL and Deltatre.

Stefan Schuster holds a degree in Business Engineering from Stuttgart Media University and is voluntarily active in amateur sports as board member of the ESC Holzkirchen (ice hockey club).