mm sports
We are an internationally operating, independent consulting company in the commercial area of sports.
Together with our clients, we develop new business fields in sports marketing, support rights holders in the exploitation of marketing and media rights and create new digital marketing opportunities. For many years, we have been advising our clients from the bidding phase through the conception to the organisation and successful implementation of major sporting events.
Services overview
CREATE
Develop new business areas
Create events & activations
Develop company organisations
Commercial Rights
EXPLOIT
Commercial programmes for media and marketing rights
Digital rights exploitation
Sales processes and tenders
Activation & implementation of commercial rights
Major Sporting Events
HOST
Bidding procedures for major events
Planning, organisation and implementation of major events
Implementation of events & activations
References
Commercial Rights
Major Sporting Events
FIFA Fan Festival™ – FIFA WC 2006, 2010, 2014, 2018 and 2022
Client feedback
“With mm sports we had a strong partner on board, who has set new impulses within digital commercialisation at VfL. The team is highly competent and works in an extremely structured and solution-oriented manner. The Digital Asset Consulting project was a successful way of reacting to current industry developments.”
Michael MeeskeManaging Director VfL Wolfsburg
“We are looking forward to the Handball European Championship 2024 – and we would also like to thank the mm sports team, who supported us with great commitment and competence in designing and presenting our application to the EHF Congress.”
Mark SchoberChairman of the Board German Handball Federation
“The successful cooperation with mm sports is based on their highly professional sponsorship and marketing competence and know-how. Due to many years of a personal and trustful relationship with the mm sports management, we were glad to develop together the „connected badge“ as a unique innovation in the successful marketing of the FC Schalke 04 shirt sleeves. We will for sure continue to relying on the expertise of Stefan, Gregor and their team in the future.”
Alexander JobstFormer Member of the Board & Marketing Director of FC Schalke 04
“The cooperation with mm sports was very structured and result-oriented throughout the entire project. The high level of digital know-how within the team and the extensive knowledge transfer into our organisation should be highlighted. Through Digital Asset Consulting, we were able to achieve an important improvement in digital commercialisation, not only for us but also for the first and second division clubs.”
Victor vom KolkeManaging Director Hockey Bundesliga, former Managing Director Marketing & Cooperations Handball-Bundesliga GmbH
“Digital Asset Consulting led to the next step in the digital commercialisation process. The cooperation with mm sports was always very cooperative and goal-oriented. The project has also helped us to simplify internal processes and promote the dialogue between the different departments. We benefited greatly from the clear project structure and the high digital competence of the team!”
Eike HumpertHead of Digitalisation VfL Wolfsburg
“A professionally organised, highly competent and solution-oriented team! At the same time they are faithful and dedicated.”
Stefan Schwarzbach Stefan Schwarzbach, CEO DSV Marketing GmbH
“I like working with mm sports as the company has a great mix of very experienced individuals from different areas of the sports marketing business. Furthermore, they have a solution-oriented approach to issues, coupling creativity with a wide network of contacts to really make things happen.”
Jamie GrahamChief Executive Officer TEAM Marketing AG
“A clear view what is achievable, convincing expertise, appealing appearance and professional handling of sensitive issues make the team of mm sports a valuable partner for our engagement within the sports sector.”
Gerd NettekovenChairman of the Board German Cancer Aid
“The collaboration between mm sports and FIFA over more than 15 years on the widely successful FIFA Fan Fest project has been nothing short of excellent. The compact nature yet broad expertise of mm sports allows bespoke solutions on a wide range of topics to advance the objectives of any sports organisation. Despite our long term collaboration mm sports is always bringing innovative solutions to the table and never willing to rest with the status quo.”
Jay NeuhausChief Operating Officer FC Diez Media, former FIFA Head of Marketing Rights Delivery & Hospitality
“The increasing competition in the sports market and in particular the needs of larger companies lead us to look for support of specialized and experienced experts like mm sports, supporting us in the creation of client-specific marketing concepts, rights packages and business models.”
Dr. Stefan HolzManaging Director Basketball Bundesliga GmbH (BBL)
“An experienced team with focus on the essential; practical, quick and efficient.”
Heinz PalmeHead of Sports Business Division - Vienna Group, Managing Director HPM GmbH
“The mm sports team has always supported us fast and practical, and since many years I appreciate Daniel Battistel. We look forward to our further collaboration.”
Michael KohlDirector Strategy, The Goodyear Tire & Rubber Company