How we work


As an established “system integrator” in sports marketing, we understand all steps along the value chain of sports marketing. Based on our long-term experience we first analyze the existing opportunities, then assess and restructure rights, processes and content in order to develop innovative business models and solutions for the marketing and activation of sports rights for our customers.


In addition to the theoretical creation of marketing concepts, we also work for our customers in the practical implementation of the concepts. In sales, we design and support negotiations for the sale and acquisition of marketing and media rights in sport.


Our long-term experience in the planning, control and implementation of various major sporting events such as FIFA Fan Fest, UEFA Champions League matches or major sponsoring events enables us to perform highly professional “on-site“. Our experienced core team forms the basis for a reliable implementation and, if necessary, accesses a network of highly skilled event staff who support the core team on-site and ensure a smooth running of the events.

Innovative Sports Marketing

Innovative means for us to comprehend our client and to improve its opportunities by tailor-made business and marketing models, and if needed to market and implement these within our own responsibility.