Enabling digital success: We help to monetise digital sponsorship potential!

The potential of traditional sponsoring is almost fully exploited – significant growth is difficult to achieve. At the same time, the increasing media diversity opens up completely new opportunities for clubs, leagues, associations. After all, sports fans and sponsors in the form of advertisers increase their presents on digital channels. For successful commercialisation, it is now essential to effectively use existing potential for digital marketing!

In just a few steps, your digital marketing will change significantly

Together we analyse the potential value of your digital channels.

We deliver the right measures to develop your commercialisation holistically and in the long term.

You can quickly and easily access extensive digital inventory and promote it to your sponsors.

Your team creates individual sales packages and determines the potential reach with the expected media value.

Digital Asset Consulting

With “Digital Asset Consulting” we offer implementation-oriented consulting for a holistic improvement and structural development of your digital commercialisation.

Step-by-step we create an optimised basis for your digital commercialisation and align it successfully for short and long-term growth. We analyse your digital marketing potential and together we develop a commercialisation concept tailored to your individual needs.

Our consulting approach enables you to effectively use your potential after only a short time and to distribute relevant content via your own channels and platforms with creative solutions – whether on your own responsibility, through partner agencies or external marketeers.

Our approach

Status Quo: We analyse the current capabilities and identify needs of improvements for a holistic optimisation of your digital commercialisation.

White-Space-Analysis: We identify unused rights and digital potential and determine the current as well as the potential value of each channel and your organisation.

Digital Marketing Inventory: We structure and optimise existing and yet to be developed digital marketing inventory – based on your current and potential rights, channels, advertising formats and content.

Optimised Marketing Models: We set up long-term structures, repeatable processes and sustainable marketing models for your commercialisation.

Smart Working Tools: We establish your digital commercialisation with simple processes and individually adapted methods to guarantee an efficient and controlled development of your digital packages, including a quick determination of the expected reach and media value.

INFORMATIONEN ABOUT THE PROCESS

mm sports – Your partner for Digital Asset Consulting

Digital marketing in defined steps

Our applied processes and methods make it possible to dissolve the complexity of digital commercialisation and transfer it into simple working tools.

Action plan to achieve the objectives

From the analysis of your rights to reworking your sales process, together we create an action plan to achieve your goals.

A solution that fits your needs

We know that customised solution win and have “standardised individuality”. We develop solutions that are specifically tailored to the needs of your organisation

Fast implementation

We set clear expectations and deadlines with our clients and are able to implement Digital Asset Consulting within a short period of time.

You benefit from our experience

In numerous projects we have helped to significantly increase the value of our clients’ digital commercialisation and developed applicable results.

Client feedback

“With mm sports we had a strong partner on board, who has set new impulses within digital commercialisation at VfL. The team is highly competent and works in an extremely structured and solution-oriented manner. The Digital Asset Consulting project was a successful way of reacting to current industry developments.”

Michael MeeskeManaging Director VfL Wolfsburg

“Digital Asset Consulting led to the next step in the digital commercialisation process. The cooperation with mm sports was always very cooperative and goal-oriented. The project has also helped us to simplify internal processes and promote the dialogue between the different departments. We benefited greatly from the clear project structure and the high digital competence of the team!”

Eike HumpertHead of Digitalisation VfL Wolfsburg

“The cooperation with mm sports was very structured and result-oriented throughout the entire project. The high level of digital know-how within the team and the extensive knowledge transfer into our organisation should be highlighted. Through Digital Asset Consulting, we were able to achieve an important improvement in digital commercialisation, not only for us but also for the first and second division clubs.”

Victor vom Kolke Managing Director Hockey Bundesliga, former Managing Director Marketing & Cooperations Handball-Bundesliga GmbH

Your contact

Daniel Koch

Member of the Management Board

Daniel Koch is our expert for digital asset consulting, strategy consulting and concepts for innovative sponsoring and business solutions within sports at the mm sports team.

Find out more about Daniel Koch here.