One of mm sports’ long-term projects is becoming reality. In the course of the buildup phase to the 2018 FIFA World Cup FIFA revealed the FIFA Fan Fest Ambassadors during a side event at the FIFA Final Draw in Russia.

At the last weekend in October, as part of the prevention program “Football Fans in Training”, a friendly match between the fan teams of FC Ingolstadt 04 and 1.FC Nuremberg took place. Before the game, both fan teams were guests at the Audi Sportpark and experienced it during a joint stadium tour.

The mm sports GmbH supported the German Ski Association DSV with the extension of the international media rights contract. The existing contract with the international sports marketing company Infront Sports & Media was extended prematurely by five years until the season 2025/26.

For the next three years, the Simba Dicke Group will become the “official fun and family partner” of the easyCredit basketball league, ensuring even more family-oriented entertainment around the german national basketball league.

“Football fans in training”: In the big ZDF show, the preventive program of the German Cancer Aid was presented, which is aimed at men between 35 and 65 years: losing weight, get fit and thus prevent cancer. These are the goals of the football-loving participants, who are motivated by the fact that the program is carried out in sports facilities and with the assets of their favorite club.

The Düsseldorf-based artist Jan Stieding (* 1966) shows a selection of his figurative paintings and drawings in the rooms of Lentze Stopper and mm sports under the exhibition title “elsewhere”. The basis of his work often forms motifs that represent situations and life designs of individuals and groups, and thereby subtly questioned.

Together with our customer Hermes, we have looked over the shoulder of the engraver of the Meisterschale and collected exciting details.

Connected Badge: With the upcoming season, the Bundesliga clubs are marketing their tricot sleeves on their own for the first time. The logo of the online supermarket AllyouneedFresh will be displayed on the shirts of Schalke 04 with an integrated payment function.

Under the motto “Your home game. Your club. Your health.” overweight football fans have the opportunity to get fit and lose pounds. The fact that the training takes place in the sports facilities and with professionals of their favorite club, motivates the participants!