Connected Badge: Schalke 04 finds new shirt sleeve sponsor with an innovative concept
With the upcoming season, the Bundesliga clubs are marketing their tricot sleeves on their own for the first time. The logo of the online supermarket AllyouneedFresh will be displayed on the shirts of Schalke 04, and not just this: The sleeve badge as a classic branding surface has been extended by an integrated chip. This chip contains a unique technical detail, as it is enriched with a payment function so all fans can pay with their jersey in the VELTINS Arena. The premium partnership runs for four years. mm sports was able to support the team of Schalke 04 in the development of this innovative concept.
S04 Marketing Director Alexander Jobst: “We are very pleased to have won a long-term partner with AllyouneedFresh with the highest reputation for us and we are proud to be able to present a world-novelty with the integrated chip including a payment function. This once again underscores our position as the innovation leader of the Bundesliga.“
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