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DSV: From the association to the media house

The German Ski Association (DSV) has developed into a small media house: the DSV is producing the moving images of the German world cinema. The new website SkiDeutschland.de recently created a new digital home. And with the content marketing section, the association has discovered a new business model and is positioning itself as an agency for its sponsors and partners. A model that could serve as an example for other associations as well.

See the full DSV press release (in German):

DSV__Vom_Verband_zum_Medienhaus

31. October 2016, Tags: Association, German Ski Association (DSV), German Ski Association (DSV), Media, Media House, Media Rights, Sport Event, Sports Marketing, TV Rights, Wintersports
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