DSV: From the association to the media house
The German Ski Association (DSV) has developed into a small media house: the DSV is producing the moving images of the German world cinema. The new website SkiDeutschland.de recently created a new digital home. And with the content marketing section, the association has discovered a new business model and is positioning itself as an agency for its sponsors and partners. A model that could serve as an example for other associations as well.
See the full DSV press release (in German):
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