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Ashkan Maleki (Senior Director of Digital & Content, FC Schalke 04) and Daniel Battistel (Unit Director, mm sports) jointly present the project “Connected Badge” at this year’s “Spielmacherkonferenz”. The result is the most innovative fan shirt, that the Bundesliga has ever seen.

We are pleased about our new partnership with the renowned St. Gallen sports marketing platform ESB Marketing Network. Founded in 1994, the ESB Marketing Network is the market leader for events, congresses and contacts in the professional sports, entertainment and marketing market and promotes targeted cooperation and business contacts for new business.

The mm sports GmbH supported the German Ski Association DSV with the extension of the international media rights contract. The existing contract with the international sports marketing company Infront Sports & Media was extended prematurely by five years until the season 2025/26.

For the next three years, the Simba Dicke Group will become the “official fun and family partner” of the easyCredit basketball league, ensuring even more family-oriented entertainment around the german national basketball league.

Connected Badge: With the upcoming season, the Bundesliga clubs are marketing their tricot sleeves on their own for the first time. The logo of the online supermarket AllyouneedFresh will be displayed on the shirts of Schalke 04 with an integrated payment function.

The German Ski Association (DSV) has developed into a small media house: the DSV is producing the moving images of the German world cinema. The new website SkiDeutschland.de recently created a new digital home.

The DFL announced their new official partner TAG Heuer at the Super Cup 2015 in Wolfsburg. With immediate effect TAG Heuer is “Official Partner” of the Bundesliga and will be sponsoring TV graphics with its logo superimposed during coverage of German professional football matches.

The FIFA Fan Fest got the prestigious German Stevie® Award in the categories Live Event and Marketing Campaign of the Year. The Golden and Bronze Stevie® Awards were handed over to FIFA representatives and the long-standing consultants of mm sports from Munich at the Stevie® Awards ceremony on 27 March 2015 in Berlin.