Michelle joined the mm sports team in November 2019 as Senior Project Manager. Here, she oversees projects with a focus on commercial rights and major sporting events for national and international clients such as VfL Wolfsburg, the Handball Bundesliga and FIFA. Michelle is characterised by a communicative and experienced way of working and brings projects safely over the finish line even in stressful phases, which is highly appreciated by our partners and clients.
The proven marketing expert previously gained numerous experiences in sports sponsoring, among others at the agencies Millhaus and Zum Goldenen Hirschen. For clients from the electronics retail sector, she managed individual sponsorship concepts for clubs in the Bundesliga and 2nd Bundesliga as well as campaigns for the 2018 Football World Cup. Brand ambassador campaigns for clients from the automotive sector are also part of her portfolio. Born in Cologne, she studied Applied Media Management with a focus on media, sports and event management.