TSG Hoffenheim: TSG-Fan eCup concept and implementation

mm sports was asked to support TSG 1899 Hoffenheim in the implementation of their first eSport activities and advise the them in their long-term plan to make eFootball as part of their portfolio.

As a result of joint workshops and our conceptual efforts we developed a unique and innovative event concept with the “TSG-Fan eCup”. In developing this concept, together with TSG 1899 Hoffenheim, we focused on strong fan engagement, which enabled the TSG 1899 Hoffenheim to get to know and inspire its fans better and more effective.

In a series of online tournaments, participants were able to qualify for an offline final in the PreZero Arena, the home venue of TSG 1899 Hoffenheim. In a gaming studio set up especially for the TSG-Fan eCup, the finalists simulated the upcoming Bundesliga match and played for unique prizes.

The concept was extended with live streaming of the final matches in the stadium and on TSG’s social networks.

More informationen: www.tsg-hoffenheim.de/esports/fan-ecup/