Second Licensed Partner of the International FIFA Fan Festival™ announced: Coca-Cola brings the event to Riyadh
Coca-Cola will host an International FIFA Fan Festival in Riyadh. This makes the capital of Saudi Arabia the seventh place where fans can experience an extraordinary football festival and connect with the FIFA World Cup in Qatar.
In Riyadh, live broadcasts of FIFA World Cup matches will be shown on impressive giant screens with an outstanding sound system. Guests can also look forward to numerous entertainment options and concerts with regional artists.
Together with the FIFA team, mm sports has created the new licensing framework to enable licensees worldwide to host official International FIFA Fan Festivals.
For more information on the International FIFA Fan Festival, visit FIFA+
Related News
-
Premiere of the reimagined FIFA Fan Festival™ in Qatar 2022 - FIFA presents the fan experience event of the future
Just a few weeks are left until the start of the FIFA World Cup Qatar…
-
International FIFA Fan Festival™: FIFA is partnering up with AB InBev to bring the event to 6 major cities worldwide
The FIFA Fan Festival goes global! If not all fans can come to the FIFA…