Second Licensed Partner of the International FIFA Fan Festival™ announced: Coca-Cola brings the event to Riyadh

Coca-Cola will host an International FIFA Fan Festival in Riyadh. This makes the capital of Saudi Arabia the seventh place where fans can experience an extraordinary football festival and connect with the FIFA World Cup in Qatar.

In Riyadh, live broadcasts of FIFA World Cup matches will be shown on impressive giant screens with an outstanding sound system. Guests can also look forward to numerous entertainment options and concerts with regional artists.

Together with the FIFA team, mm sports has created the new licensing framework to enable licensees worldwide to host official International FIFA Fan Festivals.

For more information on the International FIFA Fan Festival, visit FIFA+