Bettina Schuster joined the mm sports GmbH in July 2015 and supports the team with marketing services. Before, she worked five years for the ProSiebenSat1 Group in different positions, last as Brand Manager for the TV Station “kabel eins”. 2007, living in Switzerland, she was Innovation Manager at Daniel Swarovski Corporation AG in Feldmeilen (Zurich). 2002 she started to work for the debitel group (today: mobilcom-debitel AG), where she supervised the market entry of the first mobile TV-enabled phone in Germany. From 1998 to 2001 she was responsible for the research department of Kabel New Media. Bettina Schuster is a graduate of Stuttgart Media University in industrial engineering.