Anja has been supporting the mm sports team since February 2018. She studied sports, culture and event management at the University of Applied Sciences Kufstein and then completed a master’s degree in sports economics at the University of Bayreuth.
In her role as senior project manager, Anja’s focus is on the conception of activation activities. She also plays a key role in the development of bid concepts for major events for various sports federations. Besides that, she works for UEFA as a Hospitality Coordinator in the Champions League. In addition to her extensive expertise, Anja is particularly valued by our partners and clients for her forward-thinking and solution-oriented approach.
Prior to joining our team, Anja gained relevant professional experience in the sports sponsorship sector of Telekom Deutschland GmbH, where she supported the company in activation campaigns and events in the context of the partnership with FC Bayern Munich; as well as at Octagon Germany in Düsseldorf.