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For the next three years, the Simba Dicke Group will become the “official fun and family partner” of the easyCredit basketball league, ensuring even more family-oriented entertainment around the german national basketball league.

“Football fans in training”: In the big ZDF show, the preventive program of the German Cancer Aid was presented, which is aimed at men between 35 and 65 years: losing weight, get fit and thus prevent cancer. These are the goals of the football-loving participants, who are motivated by the fact that the program is carried out in sports facilities and with the assets of their favorite club.

Together with our customer Hermes, we have looked over the shoulder of the engraver of the Meisterschale and collected exciting details.

Connected Badge: With the upcoming season, the Bundesliga clubs are marketing their tricot sleeves on their own for the first time. The logo of the online supermarket AllyouneedFresh will be displayed on the shirts of Schalke 04 with an integrated payment function.

Under the motto “Your home game. Your club. Your health.” overweight football fans have the opportunity to get fit and lose pounds. The fact that the training takes place in the sports facilities and with professionals of their favorite club, motivates the participants!