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Ashkan Maleki (Senior Director of Digital & Content, FC Schalke 04) and Daniel Battistel (Unit Director, mm sports) jointly present the project “Connected Badge” at this year’s “Spielmacherkonferenz”. The result is the most innovative fan shirt, that the Bundesliga has ever seen.

For the next three years, the Simba Dicke Group will become the “official fun and family partner” of the easyCredit basketball league, ensuring even more family-oriented entertainment around the german national basketball league.

Connected Badge: With the upcoming season, the Bundesliga clubs are marketing their tricot sleeves on their own for the first time. The logo of the online supermarket AllyouneedFresh will be displayed on the shirts of Schalke 04 with an integrated payment function.

The DFL announced their new official partner TAG Heuer at the Super Cup 2015 in Wolfsburg. With immediate effect TAG Heuer is “Official Partner” of the Bundesliga and will be sponsoring TV graphics with its logo superimposed during coverage of German professional football matches.

The FIFA Fan Fest got the prestigious German Stevie® Award in the categories Live Event and Marketing Campaign of the Year. The Golden and Bronze Stevie® Awards were handed over to FIFA representatives and the long-standing consultants of mm sports from Munich at the Stevie® Awards ceremony on 27 March 2015 in Berlin.