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Ashkan Maleki (Senior Director of Digital & Content, FC Schalke 04) and Daniel Battistel (Unit Director, mm sports) jointly present the project “Connected Badge” at this year’s “Spielmacherkonferenz”. The result is the most innovative fan shirt, that the Bundesliga has ever seen.

Connected Badge: With the upcoming season, the Bundesliga clubs are marketing their tricot sleeves on their own for the first time. The logo of the online supermarket AllyouneedFresh will be displayed on the shirts of Schalke 04 with an integrated payment function.