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With just a few weeks left, the FIFA World Cup 2018 kicks off and preparations are in full swing, including for the planned FIFA Fan Fest.

Already since 2010, football fans can live their passion for collecting Panini stickers digitally, and that is what they defnitely do again at this year’s FIFA Football World Cup: just 3 weeks after launching the digital version of the popular Panini scrapbook, the application reaches 2 million users worldwide.

Together with our customer Hermes, we have looked over the shoulder of the engraver of the Meisterschale and collected exciting details.

Connected Badge: With the upcoming season, the Bundesliga clubs are marketing their tricot sleeves on their own for the first time. The logo of the online supermarket AllyouneedFresh will be displayed on the shirts of Schalke 04 with an integrated payment function.

Under the motto “Your home game. Your club. Your health.” overweight football fans have the opportunity to get fit and lose pounds. The fact that the training takes place in the sports facilities and with professionals of their favorite club, motivates the participants!

We congratulate our partners from deltatre for this great achievement! We are very happy that mm sports will continue to support this exciting endeavor particularly through the position of our managing director Stefan Schuster on the Supervisory Board of Sportec Solutions GmbH.

Football fans from Russia and all over the world now know where they can enjoy the matches of the 2018 FIFA World Cup together in an exciting, friendly and unique atmosphere, as the venues for the FIFA FanFest events in the eleven FIFA World Cup Cities are announced.

The DFL announced their new official partner TAG Heuer at the Super Cup 2015 in Wolfsburg. With immediate effect TAG Heuer is “Official Partner” of the Bundesliga and will be sponsoring TV graphics with its logo superimposed during coverage of German professional football matches.