eSports is no longer a trend, but on the way to becoming more professional in sports. Due to its increasing popularity, high coverage and exclusive access to an attractive target group, eSports has significant commercial potential.
Although the eSports sector eFootball is a niche compared to established titles in eSports, it is developing continuously and rapidly. eFootball is an enabler for clubs and football associations that want to grow through this engagement. At the same time, eFootball is exciting for clubs and football associations who have a growing global interest, and therefore developing eFootball in their respective territories. The number of active national teams and other teams is constantly increasing and there are more and more opportunities to participate in high quality leagues and tournaments. The involvement of major international brands is growing as well – a clear advantage for all stakeholders: existing structures in clubs and associations can be used to integrate eFootball quickly and efficiently into their own portfolios.