UEFA Women’s EURO 2029 Bidding Process

As part of the German Football Association’s (DFB) bid for the UEFA Women’s EURO 2029, mm sports was able to demonstrate its extensive expertise in providing strategic and conceptual support for major international events.

We supported the DFB throughout the entire bidding process by providing strategic consultancy services for the overall concept of the bid. In addition to developing the DFB’s overarching strategy paper (“DFB Tournament Strategy”), this also included the design and implementation of the national selection process for the venues chosen by the DFB.

Thanks to our in-depth expertise in marketing models and our experience in collaborating with host cities and developing fan zone concepts, we were able to make valuable technical contributions to this process.