UEFA Women’s EURO 2029 Bidding Process

As part of the German Football Association’s (DFB) bid for the UEFA Women’s EURO 2029, mm sports demonstrated its extensive expertise in providing strategic and conceptual support for major international events.

We supported the DFB throughout the entire bidding process by providing strategic consultancy services for the overall bid concept. In addition to developing the DFB’s comprehensive strategy document (DFB Tournament Strategy), this also involved designing and implementing the venues national selection process. Furthermore, we developed the content relating to the section 9 “Host Cities and Event Promotion”

Thanks to our extensive expertise in bidding process and our experience in working with host cities and fan zone concepts, we delivered valuable technical contributions in this regard.

We also supported the DFB project team in Sectors 10 (Commercial Matters) and 11 (Organisational and Financial Matters).