FIFA Fan Festival™ – FIFA WC 2006, 2010, 2014, 2018 and 2022
Since 2006 the mm sports team has been responsible for the conceptual development and holistic implementation of the “global phenomenon” FIFA Fan Festival™ (former FIFA Fan Fest), through an interdisciplinary support of the entire project cycle in collaboration with FIFA, the LOC and the host cities.
The services at a glance:
- Overall strategy and conception
- Rights and marketing concept
- Project management
- Venue management (provision, training and coordination of FIFA Venue Managers)
- Since 2022: Collaboration on the licensing model for official licensees of the International FIFA Fan Festival™
2018: FIFA Fan Fest World Cup Digital Strategy
In line with the FIFA Fan Fest project, mm sports supports the World Football Federation in the development and implementation of a holistic digital strategy:
- Strategy, design and implementation of the digital strategy
- Development of sponsorship concepts
- Platform-wide communication concepts
- Project management of call for tender
FIFA kicks off the social media communication for the FIFA Fan Fests 2018
FIFA takes the 100 Days-to-go Milestone as an opportunity to launch an extensive social media communication to the FIFA Fan Fest on Facebook and other channels.
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Year: since 2006