FIFA Fan Festival™ – FIFA World Cup 2022 & 2026

Since 2006, FIFA Fan Festivals™ have been recognised as the world’s biggest football party and the central place where fans from all over the world come together to share their emotions and celebrate the unique atmosphere of the FIFA World Cup™. To date, almost 40 million fans have attended one of the FIFA Fan Festivals™, which have taken place on five continents in almost 60 major cities around the world.

The FIFA Fan Festivals™ are planned in close cooperation between FIFA and the Host Cities as multi-directional events that offer a true festival experience in all Host Cities and establish outstanding entertainment beyond the sport. With supporters at the centre of the events, FIFA is also focusing on digital content that is made available through relevant channels and platforms to engage with fans around the world. For the events, FIFA selects legendary locations in the Host Cities and creates a unique ambience where fans from all over the world can watch live broadcasts of all World Cup matches on giant screens.

In addition to the football, fans experience a unique music and entertainment programme and enjoy innovative sponsor activities, exclusive offers and culinary highlights in a unique environment.

FIFA Fan Festival™ – FIFA World Cup 2026

The FIFA Fan Festival 2026 is being planned for all 16 Host Cities in Canada, Mexico and the USA to offer fans a unique opportunity to experience the World Cup outside the stadiums. Each FIFA Fan Festival will feature live match broadcasts, entertainment stages, interactive activities, cultural performances and sponsor activations.

As the tournament will take place in three culturally diverse countries, the local culture will have a decisive influence on the organisation of the events. Canada could bring its multicultural identity through a variety of culinary offerings and artistic performances. Mexico, known for its passionate football culture, is likely to create an unrivalled atmosphere with its rousing fan traditions, music and celebrations. The USA is expected to integrate cutting-edge technology, large-scale entertainment and interactive experiences to best engage fans.

This unique fusion of global football and regional culture will make the 2026 FIFA Fan Festival an unforgettable experience.

Get a sneak preview of the events online at FIFA.com

FIFA Fan Festival™ – FIFA World Cup 2022

At the FIFA World Cup Qatar 2022, FIFA launched the first edition of the redesigned FIFA Fan Festival™. In close coordination with the local organising committee, a next-generation fan experience was created.

During the four-week FIFA World Cup, 1.8 million spectators enjoyed a thrilling football festival against a unique backdrop in Al-Biddha Park. This video on YouTube gives an impression of the event.

As FIFA’s strategic service provider, mm sports supported FIFA in developing a forward-looking strategy with a unique brand and a new name that reflects what the event will stand for in the future – a true celebration of football!

Services:

The mm sports team is responsible for the following services, among others, continuing the successful co-operation with the FIFA team since 2006*:

Embedded in the FIFA core team in Zurich
Support for the local FIFA organisation team in the Host Countries
Overall strategy and concept
Rights and marketing concept
Event manuals and guidelines
Infrastructure concept and management
Stage and screen design
Central infrastructure procurement
Planning of the event venue
Overall project management
Digital communication and promotion concept
Venue management provision of a communication and promotion manager

*Services vary depending on the tournament.

Year: since 2022

FIFA Website