FIFA Fan Fest™ – FIFA World Cup 2006, 2010, 2014 and 2018
Since 2006, the mm sports team has been responsible as FIFA’s strategic service provider for the holistic implementation of the FIFA Fan Fest™, which will be continued with an expanded concept as the FIFA Fan Festival™ from 2022.
Since four editions of the FIFA World Cup, the FIFA Fan Festival™ has been known as the greatest football party in the world! The FIFA Fan Fest™ is an official site of the FIFA World Cup™ and the central destination where fans from all over the world meet to share their emotions and celebrate the unique atmosphere of the FIFA World Cup™.
To date, almost 40 million fans have attended a FIFA Fan Fest™, which has taken place on five continents in almost 60 major cities worldwide. While the edition during 2018 FIFA World Cup Russia™ welcomed 7.7 million visitors in 11 venues across Russia, in 2014 in Brazil over 5.5 million fans visited the FIFA Fan Fest in 12 host cities across Brazil. For more information on the history, the individual events and success figures, click here.
Overview over the services of the mm sports team:
- Embedded in the FIFA Core Team in Zurich
- Overall strategy and concept
- Rights and marketing concept
- Event manuals and guidelines
- Infrastructure concept and management
- Stage and screen design
- Central infrastructure sourcing
- Venue Planning
- Overall project management
- Digital communication and promotion concept
- Venue management and provision of venue managers
In the course of the FIFA Fan Fest project, mm sports supported FIFA in the development and implementation of a holistic digital strategy:
- Strategy, conception and implementation of the digital strategy
- Development of sponsorship concepts
- Cross-platform communication and promotion concepts
- Project management of the tenders
- Provision of communication and promotion manager
Year: since 2006