The FIFA Women’s World Cup 2011
The FIFA Women’s World Cup 2011 in Germany was an extraordinary success for the Organizing Committee (OC) of the DFB. Even if women’s football is always in the shadow of men’s football, the events around the FIFA Women’s World Cup 2011 were very well attended. Due to the perfect preparation and professional implementation, the tournament was able to earn more revenue from more sold tickets than calculated in advance. The mm sports team played a part in the planning and implementation of the marketing and host city program during the FIFA Women’s World Cup 2011 through its consulting services.