MARKETING PROGRAM AND DISTRIBUTION
mm sports supports the easyCredit Basketball League GmbH (BBL) in their marketing activities. In addition to sales support for selected, high-quality target customers, mm sports will bring in its conceptual and strategic expertise to design especially developed rights packages for premium partners.
BBL Managing Director Dr. Stefan Holz: “The increasingly intense competition in the field of sports rights marketing as well as the specific requirements of especially large companies makes it extremely sensible to involve specialized and experienced experts such as mm sports. They help in particular in the development of customer-specific marketing concepts, rights packages and business models. We also hope that this will be an important impulse for our entire sales force.”
Pictures © easyCredit BBL/Sebastian Dorbrietz