New Munich sports arena takes shape and will be called SAP Garden – Over 10,000 fans participate in social media campaign #NameGameOn

Munich becomes one attraction richer. The new multifunctional sports arena in the Olympic Park, the future home of EHC Red Bull Munich and FC Bayern Basketball, is coming. Naming Right Partner SAP and Red Bull launch a unique social media campaign with the title #NameGameOn: Every fan has the opportunity to submit an online proposal for the venue’s name and win attractive prizes.

Munich gets richer by one attraction. The new multifunctional sports arena in the Olympic Park, future home ground of the EHC Red Bull Munich and FC Bayern Basketball, is coming. Naming Right Partner SAP and Red Bull praised a unique social media campaign titled #NameGameOn to find a suitable name: Every fan had the possibility to submit a suggestion for finding a name for the new arena online between the 14th of February and the 4th of March 2019 – and to win attractive prizes. The result: The new arena will be called “SAP Garden”.

More information and the official press release from EHC Red Bull München can be found here (in German).

Picture: GEPA Pictures/Red Bull München