Innovative sports marketing at the Spielmacherkonferenz: FC Schalke 04 and mm sports jointly present the “Connected Badge”

Hamburg, August 9, 2018: Ashkan Maleki (Senior Director of Digital & Content, FC Schalke 04) and Daniel Battistel (Unit Director, mm sports) jointly present the project “Connected Badge” at this year’s “Spielmacherkonferenz”. The result is the most innovative fan shirt, that the Bundesliga has ever seen.

The new FC Schalke 04 shirt comes with a built-in chip and has charging and payment functions that make the stadium attendance smarter for Schalke fans: no cash is needed to get a drink, only the sleeve is held by a special mobile scanner and the payment process is completed.

The team shirt stands like no other fan article for new, digital concepts in sports marketing and for the development of new target groups.

More about the project “Connected Badge” of FC Schalke 04.

More details about the Spielmacherkonferenz (in German only) .