BBL Media Rights – mm sports supports BBL GmbH on media rights exploitation
mm sports has successfully consulted the German Basketball League easyCredit BBL on their media rights extension with Deutschen Telekom. The existing agreement with Deutsche Telekom has been extended by another 5 years up to the 2022/2023 season. This includes all games of the German League, the German Cup and the ALLSTAR Day. In addition, besides the media rights, Deutsche Telekom receives extensive communication rights for the German Cup, which is played in a new modus with 16 teams as of the next season.
Dr. Stefan Holz, managing director of BBL GmbH: „The trusting and very professional cooperation with the experts of mm sports was once again very valuable for the easyCredit BBL. I am glad that in the background we could always count on the extensive knowledge and network of mm sports!“
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