Mini Karpf changes from Red Bull to mm sports

We welcome Nikolaus “Mini” Karpf, who as of May 2018 will join the mm sports team as Unit Director. In addition to leading conceptional consulting projects, he will be primarily responsible for sales, thus completing the management team perfectly alongside the long-serving Unit Heads Daniel Koch and Daniel Battistel.

Gregor Lentze, Managing Director of mm sports: “mm sports stands for innovative sports marketing, for individual marketing concepts and the distribution of rights. With Mini Karpf’s many years of experience gained during numerous exciting Red Bull projects, we manage to broaden our portfolio.” Stefan Schuster, also Managing Director of mm sports, adds: “We are sure that we can offer our customers an even more comprehensive services and we are very pleased about the start of Mini Karpf in our team.”

The 38-year-old former professional snowboarder and sports scientist graduated from the Red Bull Group for more than 10 years. He built up extensive knowledge in athlete marketing and was responsible for big signature events for Red Bull. As business manager of the EHC Red Bull Munich, he developed business strategies for the Munich Ice Hockey Club. In 2016 he celebrated – together with the team – the first German championship in club history. He most recently served as Global Marketing & Sales Manager for the Red Bull Soccer division. After the sporting ascent of RB Leipzig, Mini Karpf took care of the strategic orientation of the Marketing & Sales departments for RB Leipzig.