Don’t Crack Under Pressure: TAG Heuer signs with Bundesliga
Dont’ Crack Under Pressure: The DFL announced their new official partner TAG Heuer at the Super Cup 2015 in Wolfsburg. Together, TAG Heuer and the Bundesliga aim to create a new world in the sporting arena, a creative, cutting-edge partnership using brand new digital media.
With immediate effect TAG Heuer is “Official Partner” of the Bundesliga and will be sponsoring TV graphics with its logo superimposed during coverage of German professional football matches.
The partnership, which will initially run for three seasons up to and including the 2017/18 season, also includes the use of Bundesliga brands and content and integration in the Bundesliga digital channels, title rights to the EA Sports Virtual Bundesliga as well as the exclusive right to manufacture and market licensed Bundesliga watch and timekeeping products.
“We are thrilled to have found in TAG Heuer a partner whose quality standards and international outlook are a very good fit for Bundesliga – especially as sponsored graphics have a high global visibility. We are convinced that looking forward over the next few years both parties stand to benefit from this partnership,” says Christian Seifert, DFL CEO.
See the full DFL press release (in German):
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